Read Thread: How to list a box
Word of mouth, limited time? It is so limited, and I wouldn't want anyone to show up at the wrong time and be upset. I would list it well before the Nativity to give people a chance to see it listed, and plan ahead to go there. But word of mouth would keep them from hunting for it.
Listing early is a good idea. I was going to list a at Thanksgiving, but now will do it sooner.